Growth Mode On. Practical Steps to Set Your Business on the Path to Sustainable Growth

"Growth Mode On. Practical Steps to Set Your Business on the Path to Sustainable Growth" contains essential principles and practices for optimising internal processes, understanding clients, and building a sustainable business. 

With real-life examples and proven strategies from tech and beyond, this eBook provides a practical framework to help you drive growth, boost efficiency, and deliver lasting value to your clients and partners. This guide offers a step-by-step to do to help you grow your business by focusing on operational efficiency, customer understanding, and proven strategies for sustainable profit growth. Each page is designed to guide you in transforming challenges into opportunities.

What’s Inside?

A complete framework for your business success. This guide is divided into two essential parts, offering practical solutions to better understand your customers and optimise your business.

How to Optimise your Internal Processes to Understand Your Clients And Better Serve Them

The first part focuses on the customer experience—who they are, the journey they take to find your products and services, and how they feel throughout this journey. You’ll also learn how to organize your business internally to deliver services quickly and efficiently.

How To Build Better Relationships With Employees And Partners

The second part is dedicated to creating value for customers. Here you’ll discover how to understand customers' willingness to pay and how to increase it, while also learning how to reduce employees’ and suppliers’ willingness to sell through better relationship and resource optimization.

The guide covers concepts such as economies of scale and the learning curve: key business elements that may seem advanced but are simple and easy to implement.

What You Will Learn

• The Basics of Service Design: Research, Client Journeys, Mapping Your Internal Process
• Learn to understand your customers, their needs, and how to organize your internal systems to meet those needs effectively. Create messaging that resonates and drives sales.
• Principles of Emotional Marketing: Ethically Leverage Emotions to Boost Sales
• Emotions drive buying decisions. Learn how to ethically harness this with techniques inspired by Nobel laureate Daniel Kahneman and Don Norman, the pioneer of UX and emotional design.
• Basics of Business Strategy: How To Increase The Willingness to Buy of Your Clients
• Gain insights into how to determine your clients to love your product so much that they are willing to pay more, but also how to work with your suppliers so that they can offer their services at a lower cost.