The Code. An Operating Playbook for Business Success

The Code. An Operating Playbook for Business Success is a 40+ page eBook, packed with 10 insightful chapters that cover everything from understanding your customers to optimizing internal processes. With real-life examples and proven strategies from tech and beyond, this eBook provides a practical framework to help you drive growth, boost efficiency, and deliver lasting value to your clients and partners.

What’s Inside the Guide?

A complete framework for your business success. This guide is divided into two essential parts, offering practical solutions to better understand your customers and optimize your business.

Understanding Customers and Optimizing Internal Processes
The first part focuses on the customer experience—who they are, the journey they take to find your products and services, and how they feel throughout this journey. You’ll also learn how to organize your business internally to deliver services quickly and efficiently.

Creating Value for Customers and Optimizing Your Business
The second part is dedicated to creating value for customers. Here you’ll discover how to understand customers' willingness to pay and how to increase it, while also learning how to reduce employees’ and suppliers’ willingness to sell through better relationship and resource optimization.

The guide covers concepts such as economies of scale and the learning curve—key business elements that may seem advanced but are simple and easy to implement.

What You Will Learn

The Basics of Service Design: Research, Client Journeys, Mapping Your Internal Process

Learn to understand your customers, their needs, and how to organize your internal systems to meet those needs effectively. Create messaging that resonates and drives sales.

Principles of Emotional Marketing: Ethically Leverage Emotions to Boost Sales

Emotions drive buying decisions. Learn how to ethically harness this with techniques inspired by Nobel laureate Daniel Kahneman and Don Norman, the pioneer of UX and emotional design.

Basics of Business Strategy: How To Increase The Willingness to Buy of Your Clients

Gain insights into how to determine your clients to love your product so much that they are willing to pay more, but also how to work with your suppliers so that they can offer their services at a lower cost.

Chapters

• How to define your audience to maximize revenue
• The Customer Journey: creating a customer experience that drives loyalty
• How to use emotions to boost sales
• Creating a trustworthy brand that attracts customers and increases revenue
• How to optimize internal operations to increase efficiency
• How to create customer value to maximize profits
• Growing the business through efficiency and innovation
• How to turn ideas into profitable actions: Balanced scorecard and value maps
• How to lower employees’ willingness to sell to reduce costs
• How to build sustainable partnerships that improve your business

Benefits you'll get

A Comprehensive, Actionable Plan for Growing Your Business

This guide offers tested solutions that bring together key business aspects: customer understanding, internal process optimization, and improving relationships with employees and partners. You’ll have access to a global framework that empowers you to overcome challenges and grow sustainably.

Simple, Effective Solutions for Complex Problems

If you feel overwhelmed by daily challenges and decisions, this ebook provides clear and actionable solutions to help you navigate obstacles without unnecessary complexity. Whether it's optimizing your team, reducing costs, or attracting new clients, you’ll learn how to tackle each problem with a concrete, ready-to-implement plan.